Scenarios
How operators run Servo, day to day.
Three illustrative scenarios (a DTC founder, an in-house media buyer, and an agency director) showing the workflow from challenge to outcome.
FIG. 01 · The outcomes, in numbers
2.4×
avg ROAS lift
18 hrs
saved per week
€3200
waste caught / mo
97%
would recommend
The same outcome metrics published on the Servo homepage.
01Illustrative scenarioE-commerce (DTC)
Tomáš Krejčí
Founder · Moss & Mantle
The challenge
Running Meta Ads solo next to everything else a founder does, with no time to check campaigns daily. Underperforming ad sets kept spending quietly in the background - the waste was only visible weeks later, in hindsight.
What Servo did
- Autopilot - Monitor mode
Started in recommend-only Monitor mode: Servo watches campaigns 24/7 and surfaces recommendations, but nothing changes without approval.
- Action Center
Each recommendation arrives with an impact estimate, a confidence score, and the evidence behind it - approve or reject individually, or in bulk.
- Guardrails
Daily spend caps, confidence thresholds, and an always-on kill switch made it safe to graduate from Monitor mode to Full Auto.
The outcome
€2,400 saved
Monitor mode caught €2,400 of wasted spend in my first month. No regrets switching to Full Auto.
Tomáš Krejčí · Founder · Moss & Mantle
02Illustrative scenarioIn-house media buying
Léa Dubois
Media Buyer · Helix Collective
The challenge
Fourteen separate dashboards to reconcile every week - ad platform reports, analytics, payments, store data - with hours lost stitching the numbers together before any actual optimization work could start.
What Servo did
- 12-dimension analytics
One view across age, gender, platform, placement, device, time of day, geography, and more - instead of cross-referencing exports.
- Cross-platform intelligence
Servo reads from Google Ads, GA4, Stripe, and the store (Shopify / WooCommerce / PrestaShop), so attribution and recommendations see the full picture.
- Copilot
Ad-hoc questions answered in chat against live campaign data, replacing the weekly spreadsheet ritual.
The outcome
10 hrs/week back
I was running 14 dashboards. One Servo login, same results, 10 hours of my week back.
Léa Dubois · Media Buyer · Helix Collective
03Illustrative scenarioAgency
Elena Marchetti
Director · Piana Agency
The challenge
Growing a client roster without growing headcount. Strategy decks, campaign builds, creative reviews, and weekly optimization passes for every client - too much surface area for one person to cover manually.
What Servo did
- AI strategy generation
Each client brief goes in as a plain-language business description; Servo returns a complete campaign strategy with objective, audience, and budget.
- Creative Audit + Creative DNA
Every ad is scored across 7 quality pillars before launch, and winner patterns carry over between campaigns.
- One-click publishing + Strategic Autopilot
Campaigns publish straight to Meta with proper structure, and Autopilot runs the day-to-day optimization across client ad accounts.
The outcome
8 clients solo
My clients think I hired a team. It's just me and Servo.
Elena Marchetti · Director · Piana Agency
These are illustrative scenarios, not verified customer case studies. The figures shown are illustrative targets - not audited results attributable to these individuals.
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