About Servo

Built by operators who actually run the playbook.

Servo is a digital marketing workspace, made in Riga, Latvia, by Pauls Rubenis and Deniss Osins. Marketing depth from $5M+ in managed ad spend across Meta, Google, TikTok, and LinkedIn. Financial rigor from an audit-trained commercial lead. Twelve ad-platform certifications between us. One frustration we couldn't shake: every tool we tried kept forgetting what worked.

13+ combined yearsmarketing, finance, AI
12 certificationsMeta, Google, TikTok, LinkedIn
Live productprivate beta, paying customers
PR · DO

Last updated: 9 May 2026

Why Servo exists

We built what we wished existed.

The problem we kept hitting

Every marketing tool eventually plateaus. Facebook tells you how an ad performed. Google Analytics tells you who visited your site. Stripe tells you who paid. Three dashboards, three stories, and a spreadsheet that becomes your real dashboard. The moment you start a new campaign, last month's lessons are gone.

On top of that, the numbers are partially wrong. iPhone privacy updates and ad blockers quietly eat 30–40% of your sales data before it ever reaches the dashboards. You end up making decisions on an incomplete picture, and no tool tells you which part is missing.

What we built instead

Servo is the workspace operators actually want. AI agents handle strategy, creative review, campaign setup, and daily optimization. The operator keeps the final say on every decision. One screen. Three integrations. No black box.

Today Servo connects Meta Ads, Google Analytics 4, and Stripe into a single decision surface, with our own tracking pipeline underneath so the numbers reconcile. Google Ads, TikTok, and LinkedIn are next on the roadmap, with new integrations shipping every few weeks.

Agency-level work. SaaS-level price. For every operator the agency model leaves behind.

Most small businesses can't afford a €3K-a-month agency. So they boost posts, hire freelancers who guess, or watch their budget evaporate while they figure it out alone. A Shopify founder spending €2K a month deserves the same playbook a senior media buyer runs on a €50K account. Same rigor. Same standards. Only the price tag changes.

How we got here

Servo started at a 24-hour hackathon hosted by Shipyard on November 29, 2025. A few weeks later, we earned the 16th spot in the Latvian builders program. Not through an application form. Through what was on the screen.

Servo, in 5 milestones
  1. Nov 29, 2025
    Hackathon
    24-hour Shipyard hackathon. We left with a working prototype and a question worth chasing.
  2. Dec 2025
    Building solo
    Through December, we iterated on the prototype and gathered feedback from operators directly.
  3. Mid-Jan 2026
    Team 16
    Shipyard added us to the program as the 16th team. The one they hadn’t planned to take.
  4. Spring 2026
    In the program
    Prototype rewrites, mentor sessions, demo days. The product took shape week by week.
  5. Today
    Live product
    Private beta, paying customers. Connected to Meta Ads, GA4, and Stripe in one workspace.
Servo founders at the Shipyard builders cohort event in Riga, Latvia

Shipyard Demo Day. We pitched Servo to 20+ VC funds and 100+ founders and operators.

Meet the founders

Built by people who actually run the playbook.

Pauls has run $5M+ in ads on Facebook, Instagram, Google, TikTok, and LinkedIn for clients. Deniss came from audit and finance, where every number gets checked twice. We built Servo. We sell it. We answer the support emails. Just the two of us.

At a glancePauls RubenisDeniss Osins
RoleCo-founder, Product LeadCo-founder, Commercial Lead
EducationMSc Digital Strategy & AI, RSUBBA Finance, Riga Business School
Day job / track record$5M+ managed ad spend · agency ownerP2P specialist at Tietoevry · ex-KPMG auditor
Owns at ServoProduct, AI roadmap, technical executionBrand, narrative, go-to-market
Specialty12 ad-platform certifications · RSU lecturerFinancial rigor · operator empathy · brand discipline
Based inRiga, LatviaRiga, Latvia
Pauls Rubenis, Co-founder & Product Lead at Servo
Co-founder & Product Lead

Pauls Rubenis

Media buyer behind $5M+ in managed ad spend. Builds the tool he wished existed when running campaigns for clients.

LinkedIn
Managed ad spend
$5M+
Platform certifications
12
Years in performance ads
5+

Pauls leads product and technology at Servo. 5+ years of paid acquisition work taught him that every marketing tool eventually plateaus. They collect numbers. Dashboards get prettier. Nothing connects ad spend, analytics, and revenue into a single picture that remembers what worked. Servo is the answer he wanted on day one.

He runs his own digital marketing agency and regularly lectures on digital marketing and AI at Rīgas Stradiņa University, one of the leading universities in Latvia.

Education
Experience
  • Founder, own digital marketing agency (2 years)
  • Guest lecturer in digital marketing and AI, Rīgas Stradiņa University
  • $5M+ managed ad spend across Meta, Google, TikTok, and LinkedIn for e-commerce, services, and DTC clients
Certifications (12)
Meta·Media Buying ProfessionalMeta·Media Planning ProfessionalMeta·Creative Strategy ProfessionalGoogle·Search CertificationGoogle·Display CertificationGoogle·Video CertificationGoogle·Measurement CertificationGoogle·AI-Powered Shopping AdsTikTok·Media Buying CertificationLinkedIn·Advertising FundamentalsRTU·Foundations of CS and ProgrammingHarvard·CS50: Intro to Computer Science
Verified on Pauls's LinkedIn
Deniss Osins, Co-founder & Commercial Lead at Servo
Co-founder & Commercial Lead

Deniss Osins

Tietoevry by day, Servo by night and weekend. Trained at KPMG Baltics. Owns Servo’s brand, narrative, and go-to-market.

LinkedIn
Day job
Tietoevry
Previously
KPMG Baltics
Owns brand & GTM
Lead

Deniss is the public face of Servo. He owns brand, positioning, and go-to-market. The connective tissue between what we build and the operators who use it. If a customer talks to Servo, they talk to Deniss first.

Day job: P2P process specialist at Tietoevry, the publicly traded Nordic IT services group with 22,000+ employees and $2B+ in revenue (NASDAQ Helsinki, Stockholm, Oslo). Before Tietoevry: Junior Auditor at KPMG Baltics, one of the Big Four. Bachelor of Business Administration from Riga Business School in 2021, plus an Erasmus year in Valencia. The kind of trajectory that drills financial rigor and operator empathy into how you think. He has spent his free time stress-testing AI tools and workflows since 2022, which is why he ended up co-founding an AI product instead of staying in finance.

Education
  • BBA, Finance Specialization (2021)
    Riga Business School
  • Erasmus exchange (2024–2025)
    Happy Erasmus Valencia, Spain
Experience
  • P2P process specialist at Tietoevry, Riga (current)
  • Junior Auditor at KPMG Baltics (Aug 2023 – Sep 2024)
  • Brand and go-to-market lead at Servo since Nov 2025
Made in Europe

Built in Riga. Compliant by default.

Servo is a Latvian startup. We are based in Riga, our team is in the EU, and our infrastructure runs in EU regions. GDPR and the Digital Services Act aren't bolted on after launch. They shape how we store data, scope access, and handle compliance from day one.

GDPR-native

Workspace-scoped data, signed audit trails, no third-party data brokers.

DSA compliant

EU dsa_beneficiary and dsa_payor wired end-to-end into every campaign payload.

Data stays in EU

Backend on EU regions of Firebase. Customer data does not leave the EU by default.

Direct API integration

Built on Firebase, Gemini AI, and the official Meta Marketing API. No third-party scrapers.

How we work

Four principles, written in plain language.

You stay in control.

Servo recommends, you approve. Auto modes are opt-in. We don't silently push budget changes or pause campaigns. Every action has a paper trail and an undo.

No black box.

Every recommendation comes with the reasoning behind it: which signals, which patterns, which prior outcomes. If we can't explain why, we don't ship it.

We use the tool ourselves.

Pauls runs Servo on real client accounts before any feature reaches you. If it doesn't survive an actual agency workflow, it doesn't survive at all.

Honest about limits.

Servo is in private beta. The memory layer is real but young. We'd rather under-promise and earn your trust than oversell and burn it.

Frequently asked questions

About Servo, the team, and how we operate.

Where is Servo based?
Servo is based in Riga, Latvia, and serves customers across the European Union and beyond. Our backend runs on EU infrastructure, so customer data stays inside the EU by default.
Who founded Servo?
Servo was co-founded by Pauls Rubenis (Product Lead) and Deniss Osins (Commercial Lead). Pauls is a media buyer with $5M+ in managed ad spend across Meta, Google, TikTok, and LinkedIn, and an MSc in Digital Strategy and AI Management. Deniss holds a BBA from Riga Business School with a finance specialization.
Is Servo GDPR compliant?
Yes. Servo is built EU-native. GDPR and the Digital Services Act (DSA) requirements are part of the core architecture, not bolted on later. Workspace data is scoped per customer. Founder access requires explicit authorization.
How much ad spend have the founders managed?
Pauls has personally managed more than $5M in ad spend across Meta, Google, TikTok, and LinkedIn for e-commerce, services, and DTC clients over 5+ years. The patterns we kept seeing, and the things every tool kept forgetting, became the core of Servo.
How did Servo start?
Servo started at a 24-hour hackathon hosted by Shipyard on November 29, 2025. Pauls and Deniss kept building through December and were brought into the Shipyard builders program in mid-January 2026 as the 16th team. By May 2026 Servo was live in private beta with paying customers, connected to Meta Ads, Google Analytics 4, and Stripe.
What platforms does Servo support?
Servo connects directly to Meta Ads (Facebook and Instagram), Google Analytics 4, and Stripe today. Meta is where we publish and optimize campaigns. GA4 brings session and behavior data. Stripe brings real revenue. Together they give Servo a single view of what your ads actually produce, end to end. Google Ads, TikTok, and LinkedIn are next on our roadmap, with new integrations shipping every few weeks.
Talk to us directly
Pauls and Deniss reply to every message that lands in our LinkedIn inbox.
PaulsDenissEmail
Continue exploring Servo

Where to next?

Features
See what Servo does

Strategy, creatives, publishing, autopilot. The full stack, walked through step by step.

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Free tier with 50 AI credits. Pro from €39/mo. No surprise charges, no contracts.

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Blog
How we think about ads

Operator playbooks, tool comparisons, and the things we wish someone had told us.

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