Where is Servo based?

Servo is based in Riga, Latvia, and serves customers across the European Union and beyond. Our backend runs on EU infrastructure, so customer data stays inside the EU by default.

Is Servo GDPR compliant?

Yes. Servo is built EU-native. GDPR and the Digital Services Act (DSA) requirements are part of the core architecture, not bolted on later. Workspace data is scoped per customer. Founder access requires explicit authorization.

How much ad spend have the founders managed?

Pauls has personally managed more than $5M in ad spend across Meta, Google, TikTok, and LinkedIn for e-commerce, services, and DTC clients over 5+ years. The patterns we kept seeing, and the things every tool kept forgetting, became the core of Servo.

Servo started at a 24-hour hackathon hosted by Shipyard on November 29, 2025. Pauls and Deniss kept building through December and were brought into the Shipyard builders program in mid-January 2026 as the 16th team. By May 2026 Servo was live with its first paying customers, connected to Meta Ads, Google Analytics 4, and Stripe.

What platforms does Servo support?

Servo connects directly to Meta Ads (Facebook and Instagram), Google Analytics 4, and Stripe today. Meta is where we publish and optimize campaigns. GA4 brings session and behavior data. Stripe brings real revenue. Together they give Servo a single view of what your ads actually produce, end to end. Google Ads, TikTok, and LinkedIn are next on our roadmap, with new integrations shipping every few weeks.

About Servo

Built by operators who actually run the playbook.

Q: Who founded Servo?

Servo was co-founded by Pauls Rubenis (Product Lead) and Deniss Osins (Commercial Lead). Pauls is a media buyer with $5M+ in managed ad spend across Meta, Google, TikTok, and LinkedIn, and an MSc in Digital Strategy and AI Management. Deniss holds a BBA from Riga Business School with a finance specialization.

Servo is a digital marketing workspace, made in Riga, Latvia, by Pauls Rubenis and Deniss Osins. Marketing depth from $5M+ in managed ad spend across Meta, Google, TikTok, and LinkedIn. Financial rigor from an audit-trained commercial lead. Twelve ad-platform certifications between us. One frustration we couldn't shake: every tool we tried kept forgetting what worked.

13+ combined years

marketing, finance, AI

12 certifications

Meta, Google, TikTok, LinkedIn

Live product

paying customers

PR · DO

Last updated: 9 May 2026

Why Servo exists

We built what we wished existed.

The problem we kept hitting

Every marketing tool eventually plateaus. Facebook tells you how an ad performed. Google Analytics tells you who visited your site. Stripe tells you who paid. Three dashboards, three stories, and a spreadsheet that becomes your real dashboard. The moment you start a new campaign, last month's lessons are gone.

On top of that, the numbers are partially wrong. iPhone privacy updates and ad blockers quietly eat 30-40% of your sales data before it ever reaches the dashboards. You end up making decisions on an incomplete picture, and no tool tells you which part is missing.

What we built instead

Servo is the workspace operators actually want. AI agents handle strategy, creative review, campaign setup, and daily optimization. The operator keeps the final say on every decision. One screen. Three integrations. No black box.

Today Servo connects Meta Ads, Google Analytics 4, and Stripe into a single decision surface, with our own tracking pipeline underneath so the numbers reconcile. Google Ads, TikTok, and LinkedIn are next on the roadmap, with new integrations shipping every few weeks.

Agency-level work. SaaS-level price. For every operator the agency model leaves behind.

Most small businesses can't afford a €3K-a-month agency. So they boost posts, hire freelancers who guess, or watch their budget evaporate while they figure it out alone. A Shopify founder spending €2K a month deserves the same playbook a senior media buyer runs on a €50K account. Same rigor. Same standards. Only the price tag changes.

How we got here

Servo started at a 24-hour hackathon hosted by Shipyard on November 29, 2025. A few weeks later, we earned the 16th spot in the Latvian builders program. Not through an application form. Through what was on the screen.

Servo, in 5 milestones

01Nov 29, 2025

Hackathon

24-hour Shipyard hackathon. We left with a working prototype and a question worth chasing.

02Dec 2025

Building solo

Through December, we iterated on the prototype and gathered feedback from operators directly.

03Mid-Jan 2026

Team 16

Shipyard added us to the program as the 16th team. The one they hadn’t planned to take.

04Spring 2026

In the program

Prototype rewrites, mentor sessions, demo days. The product took shape week by week.

05Today

Live product

Paying customers. Connected to Meta Ads, GA4, and Stripe in one workspace.

Servo founders at the Shipyard builders cohort event in Riga, Latvia — Shipyard Demo Day. We pitched Servo to 20+ VC funds and 100+ founders and operators.

Meet the founders

Built by people who actually run the playbook.

Pauls has run $5M+ in ads on Facebook, Instagram, Google, TikTok, and LinkedIn for clients. Deniss came from audit and finance, where every number gets checked twice. We built Servo. We sell it. We answer the support emails. Just the two of us.

FIG. 01 · At a glance

RolePauls RubenisCo-founder, Product LeadDeniss OsinsCo-founder, Commercial Lead
EducationPauls RubenisMSc Digital Strategy & AI, RSUDeniss OsinsBBA Finance, Riga Business School
Track recordPauls Rubenis$5M+ managed ad spend · agency ownerDeniss OsinsBuilding Servo · Big Four audit background
Owns at ServoPauls RubenisProduct, AI roadmap, technical executionDeniss OsinsBrand, narrative, go-to-market
SpecialtyPauls Rubenis12 ad-platform certifications · RSU lecturerDeniss OsinsFinancial rigor · operator empathy · brand discipline
Based inPauls RubenisRiga, LatviaDeniss OsinsRiga, Latvia

Dimension	Pauls Rubenis	Deniss Osins
Role	Co-founder, Product Lead	Co-founder, Commercial Lead
Education	MSc Digital Strategy & AI, RSU	BBA Finance, Riga Business School
Track record	$5M+ managed ad spend · agency owner	Building Servo · Big Four audit background
Owns at Servo	Product, AI roadmap, technical execution	Brand, narrative, go-to-market
Specialty	12 ad-platform certifications · RSU lecturer	Financial rigor · operator empathy · brand discipline
Based in	Riga, Latvia	Riga, Latvia

Co-founder & Product Lead

Pauls Rubenis

Media buyer behind $5M+ in managed ad spend. Builds the tool he wished existed when running campaigns for clients.

$5M+

Managed ad spend

Platform certifications

Years in performance ads

Pauls leads product and technology at Servo. 5+ years of paid acquisition work taught him that every marketing tool eventually plateaus. They collect numbers. Dashboards get prettier. Nothing connects ad spend, analytics, and revenue into a single picture that remembers what worked. Servo is the answer he wanted on day one.

He runs his own digital marketing agency and regularly lectures on digital marketing and AI at Rīgas Stradiņa University, one of the leading universities in Latvia.

Education

MSc, Digital Strategy and AI ManagementRīgas Stradiņa University
BSc, International Marketing and AdvertisementRīgas Stradiņa University
PhD candidate, Anthropology + Marketing (2027)Rīgas Stradiņa University

Experience

Founder, own digital marketing agency (2 years)
Guest lecturer in digital marketing and AI, Rīgas Stradiņa University
$5M+ managed ad spend across Meta, Google, TikTok, and LinkedIn for e-commerce, services, and DTC clients

Certifications (12)

MetaMedia Buying Professional
MetaMedia Planning Professional
MetaCreative Strategy Professional
GoogleSearch Certification
GoogleDisplay Certification
GoogleVideo Certification
GoogleMeasurement Certification
GoogleAI-Powered Shopping Ads
TikTokMedia Buying Certification
LinkedInAdvertising Fundamentals
RTUFoundations of CS and Programming
HarvardCS50: Intro to Computer Science

LinkedIn ↗Verified on Pauls's LinkedIn ↗

Co-founder & Commercial Lead

Deniss Osins

Owns Servo’s brand, narrative, and go-to-market. Left corporate finance in 2026 to build it. Big Four audit background.

Co-founder

since the first hackathon

Big Four audit

Previously

Lead

Owns brand & GTM

Deniss is the public face of Servo. He owns brand, positioning, and go-to-market. The connective tissue between what we build and the operators who use it. If a customer talks to Servo, they talk to Deniss first.

Deniss left a procure-to-pay process specialist role inside a publicly traded Nordic IT services group in 2026 to build Servo. Before that: a stretch inside one of the Big Four, where the muscle of catching errors and pressure-testing got built. Bachelor of Business Administration from Riga Business School (2021), with an exchange year in Valencia that sharpened communication and cross-cultural work. The kind of trajectory that drills financial rigor and operator empathy into how you think. He has been deep in the AI world since 2022 (socials, podcasts, news, trying every model that ships, watching the narrative evolve), which is why he ended up co-founding an AI product instead of staying in finance.

Education

BBA, Finance Specialization (2021)Riga Business School

Experience

Finance and process specialist in IT services (until 2026)
A stretch inside one of the Big Four (2023-2024)
Erasmus exchange in Valencia: communication, networking, cross-cultural work (2024-2025)
Following AI closely since 2022: socials, podcasts, hands-on model testing
Brand and go-to-market lead at Servo since Nov 2025

LinkedIn ↗

Made in Europe

Built in Riga. Compliant by default.

Servo is a Latvian startup. We are based in Riga, our team is in the EU, and our infrastructure runs in EU regions. GDPR and the Digital Services Act aren't bolted on after launch. They shape how we store data, scope access, and handle compliance from day one.

GDPR-native

Workspace-scoped data, signed audit trails, no third-party data brokers.

DSA compliant

EU dsa_beneficiary and dsa_payor wired end-to-end into every campaign payload.

Data stays in EU

Backend on EU regions of Firebase. Customer data does not leave the EU by default.

Direct API integration

Built on Firebase, Gemini AI, and the official Meta Marketing API. No third-party scrapers.

How we work

Four principles, written in plain language.

You stay in control.

Servo recommends, you approve. Auto modes are opt-in. We don't silently push budget changes or pause campaigns. Every action has a paper trail and an undo.

No black box.

Every recommendation comes with the reasoning behind it: which signals, which patterns, which prior outcomes. If we can't explain why, we don't ship it.

We use the tool ourselves.

Pauls runs Servo on real client accounts before any feature reaches you. If it doesn't survive an actual agency workflow, it doesn't survive at all.

Honest about limits.

Servo is a young product. The memory layer is real but growing. We'd rather under-promise and earn your trust than oversell and burn it.

Frequently asked questions

About Servo, the team, and how we operate.

Servo is based in Riga, Latvia, and serves customers across the European Union and beyond. Our backend runs on EU infrastructure, so customer data stays inside the EU by default.

Talk to us directly

Pauls and Deniss reply to every message that lands in our LinkedIn inbox.

Pauls on LinkedIn ↗Deniss on LinkedIn ↗servo@servoad.com

Continue exploring Servo

Where to next?

FeaturesSee what Servo doesStrategy, creatives, publishing, autopilot. The full stack, walked through step by step.Open →PricingPlain pricing14-day free trial of Pro. Then €49/mo. No surprise charges, cancel anytime.Open →BlogHow we think about adsOperator playbooks, tool comparisons, and the things we wish someone had told us.Open →

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