AI campaign platform for Meta Ads

Your Meta ads,run properly.You approveevery move.

Servo plans your campaigns, publishes them through the Meta API (not boosted posts), and optimizes around the clock inside guardrails you set. You review and approve every change.

Talk to us

14 days · card required · cancel in two clicks

+43% ROAS · −30% CPA vs manual · one store, six weeks (FIG. 01)

SERVO · WORKSPACE
Servo workspace: the AI flags fatigued ads, proposes the fix, and waits for approval (demo workspace data)

Demo workspace data

The result of the six-week test

FIG. 01 · Six-week test, one store

SERVO-MANAGEDMANUAL BASELINE · SAME STORE

ROAS, indexed to week 0 = 100.

+43%

Return on ad spend vs manual

−30% CPA

Cost per acquisition vs manual

Single 6-week test, one store; same budget, creative and audience. Weekly shape is a designed representation; endpoints are measured. One test, not a guarantee.

FIG. 02 · The alternatives, priced

  • Meta Ads Manager, alone

    Every lever, none of the guidance. Campaign structure, audiences, and 3 a.m. budget calls are on you.

    €0, plus your evenings

  • A performance agency

    Proper structure, delivered as a monthly PDF. You pay retainer economics to stay out of the loop.

    €1,000-5,000 /mo

  • Pro optimization tools

    Rule-based scaling built for professionals; they assume you already know Meta inside out.

    €50-250 /mo

  • Servo

    AI plans the structure, publishes through the Meta API, and optimizes inside guardrails you set. You approve every move.

    €49 /mo

Agency and tool ranges: typical EU market rates, 2026.

You’ve paid for ads that went nowhere.

You run the store and the ads. Ads Manager hands you every lever and no answers, so the budget goes on best guesses, and on evenings you didn’t have.

Or you’ve had the agency: a retainer, a monthly PDF, and no idea what actually changed. Servo builds the same proper structure, and shows you every move before it matters.

14 days · card required · cancel in two clicks

FIG. 03 · One campaign, brief to optimization

Watch it work.

One campaign, two voices. You type a brief and approve the launch; Servo plans it, builds and audits the creatives, publishes through the Meta API, and learns from two weeks of results.

01 · PLAN

Nordic Threads (demo)

Your part

Spring dropfor my fashion store.120 EUR/day.Sales.

Servo · campaign blueprint

CAMPAIGNSpring Drop — Prospecting | ASC+
OBJECTIVEOUTCOME_SALES
AD SETASC — Auto Audience
AUDIENCEAges 18-55 · US · CA · GB
PLACEMENTSFacebook · Instagram
BUDGET120 EUR/day
TARGETSROAS ≥ 3.5 · CPA ≤ €25

02 · CREATE

Nordic Threads (demo)

Your part

You reviewthree finished adsand keepthe one you like.

Servo · 3 creatives, generated

  • UGC — Model carousel v3Recommended

    “Spring styles, 20% off”

  • Static — Lifestyle flatlay

    “New arrivals”

  • Video — 15s hero

    “Own your Spring”

CREATIVE AUDIT

  • UGC LIFESTYLE
  • COMPLEXITY: MINIMAL
  • PRICE SHOWN
  • CTA: STRONG

Every creative is audited before it spends; the carousel leads on observed click-through.

03 · PUBLISH

Nordic Threads (demo)

Your part

Nothing goes liveuntil youclick Approve.

Servo · Meta Marketing API

Approval · store ownergranted

Required before any spend

POST /act_9001234567890/campaigns→ created
POST /act_9001234567890/adsets→ created (1)
POST /act_9001234567890/ads→ created (3)
StatusACTIVE · LIVE

04 · LEARN

Nordic Threads (demo)

Your part

Nothing.

Servo optimizes alone, inside the caps you set.

Servo · 14-day window · demo workspace

ROAS

4.2x

from 1.6x

CPA

€18

from €42

CTR

1.8%

from 1.1%

CPC

€0.68

from €1.05

Raised daily budget on Spring Drop — ProspectingAPPLIED · REVERTABLE 24H

From €120 to €138/day, inside the Smart Auto per-change cap

All numbers shown are from a demo workspace, not a live client account.

FIG. 04 · What it knows

What it knows.

Every connected source feeds the same brain: Meta Ads, GA4, Stripe revenue, CRM leads, and the AI models it thinks with. What Servo learns is shown, not hidden: each region below is a real subsystem, and every fact it keeps carries its evidence.

Sources · what feeds it

Meta AdsOpenAI · Anthropic · GeminiGA4CRM LeadsStripe

The streams quicken as you scroll: the brain reads at your pace.

Subsystems · what it learns

01 · Campaign Intelligence

AI builds complete campaign strategies: objective, audience, budget, and messaging.

12-Dim StrategyAI Creative GenForecast EngineOpportunity AI

FIG. 05 · The controls, live

You hold the keys.

These are Servo’s real automation levels and limits: flip them and watch the same day of decisions replay under your rules. Every number below is the live policy table.

Automation level

Safe Auto + bounded budget changes (≤15%) + creative refresh insights. Audience edits stay manual.

MAX 10/DAY · CONFIDENCE ≥ 75% · BUDGET ≤ 15%

Optimization feedDemo workspace data

Replayed under Smart Auto

  • Raised daily budget on Spring Drop — ProspectingApplied
    From €120 to €138/day, inside the Smart Auto per-change cap
  • Paused ad: Behind the scenes — shootApplied
    Creative fatigue: frequency 3.8 and CTR down 34% over five days
  • Held for review: pause ad set Add To Cart — No PurchaseHeld for review
    Confidence below your tier floor, waiting for your decision

Never automated, in any mode

  • Narrow an audience
  • Expand an audience
  • Exclude an audience
  • Shift placements
  • Adjust bids

Audience, placement and bid edits always need your click, even on Full Auto.

Master switch · workspace autopilot

Pull it. Everything on this page stops moving.

FIG. 06 · Drive it yourself

Drive it yourself.

Three short tours inside the demo workspace: plan a campaign, work the guardrails, read what the brain has learned. Two minutes, no signup, nothing to install.

01 · BLUEPRINTDemo workspace data
Campaign Blueprint: the generated strategy with the campaign objective and business model tiles
Describe your goal in plain words and Servo returns a Campaign Blueprint: objective, target audience, daily budget split, and strategic insights. Nothing publishes until you have reviewed it.
02 · PUBLISHDemo workspace data
Campaign wizard: publish button and pre-launch checklist
The review step gathers campaign, budget, schedule, and audience in one place and runs a pre-launch checklist against Meta requirements. One click publishes the full structure.
03 · GUARDRAILSDemo workspace data
Workspace Autopilot settings: automation levels and monitoring schedule
Four automation levels from Monitor Only to Full Auto, plus a workspace kill switch. Budget moves are capped per change, and audience, placement, and bid edits never auto-apply.
04 · SERVO KNOWSDemo workspace data
Knowledge profile: the evidence-gathering state and creative patterns mined from the account
What Servo Knows starts from creative patterns mined from your own ads and fills in as campaign evidence accumulates. Facts are only recorded once repeated signals support them.
05 · DASHBOARDDemo workspace data
Servo Autopilot dashboard with campaign health and automation levels
The dashboard is the primary interface: campaign health chips, automation levels, and pending actions in one view. Chat assists, but you never have to prompt anything.
06 · CREATIVESDemo workspace data
Creative Builder: ad format selection with Carousel marked recommended
The Creative Builder covers source, format, and copy in one place. Carousel arrives marked recommended when account evidence favors it, and every creative is audited before spending.

All numbers shown are from a demo workspace, not a live client account.

14 days · card required · cancel in two clicks

Pricing

Two ways to run Servo.

You drive

FOR SOLO FOUNDERS & SMALL TEAMS

Pro€49 /mo
  • 1,000 AI credits / month
  • 1 connected ad account
  • Unlimited active campaigns
  • Full Servo Autopilot
  • AI creative generation
  • Deep Copilot & audit
  • Full Meta analysis
  • Multi-dimension analytics

€41/mo billed annually

Card required, so day 15 is a decision, not a surprise.

14 days of full Pro access · we email you a day before the first charge · cancel in two clicks · no long-term contract

Agency

3 ad accounts · 3,000 credits/mo · extra accounts +€29/mo

€129 /mo

Past Agency limits? Enterprise is a conversation, not a price list.

We drive, you approve

Managed

Priced by scope

Typically a fraction of a €1-5K/mo agency retainer

For owners who want it handled. A Servo operator runs your campaigns inside the same product: same guardrails, same audit trail, none of the retainer opacity.

  • Strategy, setup, and campaign builds
  • Ongoing optimization, reviewed weekly
  • Everything visible in your workspace
  • You approve before money moves
Talk to us

Same product · your workspace and data · contact us directly

What Servo won’t do.

Limits are part of the product; they are why the automation can be trusted. These are ours, in writing.

  • 01Meta only, for now.We would rather do one platform properly. Publishing anywhere else is roadmap, not product.
  • 02Never past your cap.You set the daily spend ceiling and no automated change can push spend above it. Single changes are bounded too — 15% in Smart Auto, 25% in Full Auto.
  • 03Nothing unapproved in review modes.In Monitor and review modes Servo publishes nothing without your click. Audience, placement, and bid changes wait for you in every mode.
  • 04One test behind our number.The +43% ROAS figure comes from a single six-week test on one store. We say so every time we show it.
  • 05No guarantees.Ads are probabilistic. Servo improves your odds and shows its work — anyone promising outcomes is selling something else.

The questions people actually ask.

Can Servo spend money without my approval?
Not unless you tell it to. Servo has four approval modes: Monitor Only, Safe Auto, Smart Auto, and Full Auto; the default is watching and recommending. Budget changes auto-apply only in the top two modes, inside per-change caps (the limits ledger on this page, item 02), and campaigns still in Meta’s learning phase are blocked from automated budget moves entirely, because a change there resets the phase. Audience, placement, and bid edits always need your click, in every mode.
What happens if the AI gets something wrong?
Every automated action can be rolled back for 24 hours. A kill switch pauses all automation instantly. And actions the AI is not confident enough about are held for your review instead of applied.
Will it blow past my budget?
No. You set a daily spend cap and every automated change is checked against it before it applies; nothing goes through that would push daily spend above your ceiling. Single changes are bounded too, so ten small increases cannot compound into one big one; the per-mode change caps are in the limits ledger on this page, item 02.
Which platforms does Servo publish to?
Meta (Facebook and Instagram) publishing is live today. Other ad platforms (Google Ads, TikTok, Snapchat, LinkedIn, and Pinterest) are on the roadmap, not in the product.
Where is my data?
Servo is an EU company based in Riga, Latvia, and your data is processed in EU regions. You connect through Meta official OAuth, so you never share a password. You can disconnect accounts or delete your workspace anytime.
What happens on day 15?
Your card is charged for Pro (€49/mo) unless you cancelled first. Cancelling takes two clicks in Settings — no email thread, no retention call. The terms sit next to every trial button because surprise charges are how trust dies.
Can I cancel or switch plans anytime?
Yes. Monthly and annual plans cancel at the end of the current billing cycle, no questions asked. Upgrades and downgrades are one click and pro-rated automatically.
How do credits work?
Credits meter AI work. A campaign launch runs about 10-20 credits, a creative audit about 5, a Copilot chat about 1. Pro includes 1,000 a month, Agency 3,000; unused credits roll over while your subscription is active, and top-up packs exist for heavy months.

Either way, you approve every move.

Run it yourself

Full Pro access from the first minute: strategy, publishing, autopilot with your guardrails.

14 days · card required · cancel in two clicks · then €49/mo

+43% ROAS · −30% CPA vs manual · one store, six weeks (FIG. 01)

Have it run for you

A Servo operator, the same product, your approvals, without the retainer opacity.

managed · priced by scope · your workspace

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