Question 1

How does the 14-day trial work?

Accepted Answer

You get 14 days of full Pro access — every feature, 1,000 AI credits, Autopilot, multi-dimension analytics. A card is required at signup, but you won't be charged until day 15. Cancel anytime before then in one click — no charge.

Question 2

Does Servo work with more than Meta Ads?

Accepted Answer

For publishing, Servo is Meta-first today. For intelligence, Servo reads from Google Ads, GA4, Stripe, and Shopify / WooCommerce / PrestaShop — so attribution, creative scoring, and Copilot recommendations see the full picture. TikTok, Snapchat, LinkedIn, and Pinterest publishing are on the roadmap.

Question 3

How do credits work?

Accepted Answer

Credits power AI actions. A campaign launch costs 10–20 credits, a creative audit ~5, a Copilot chat ~1. Pro gives 1,000 credits per month, Agency 3,000. Unused credits roll over inside the active subscription. Top-up packs are available.

Question 4

Is my ad account data safe?

Accepted Answer

Yes. Servo connects through Meta official OAuth — you never share a password — and encrypts every byte in transit and at rest. Data is never shared or resold. Accounts can be disconnected, exported, or workspace deleted anytime.

Question 5

Can I cancel anytime?

Accepted Answer

Yes. During the trial: cancel in one click — no charge, ever. After day 14: monthly and annual plans cancel at the end of the current billing cycle, no questions asked. Upgrades and downgrades happen in one click from Settings and are pro-rated automatically.

Question 6

What if Autopilot makes a bad decision?

Accepted Answer

Servo Autopilot runs in four modes — Monitor (recommend-only), Assist, Balanced, Full Auto. Every action has guardrails: daily spend caps, confidence thresholds, and a kill switch. Users can pause, override, or roll back any decision instantly.

Question 7

Why build a new tool instead of using what already exists?

Accepted Answer

Most ad tools are optimization dashboards bolted onto Ads Manager — they see one slice. Servo is a unified brain: strategy, creative scoring, publishing, optimization, and cross-channel attribution in one place, priced like a single tool.

Question 8

What if I get stuck or need help?

Accepted Answer

Pro and Agency include email + chat support — Agency gets priority. Everyone gets full docs, the Copilot, and a community. Agency and Enterprise plans include guided onboarding within the first week.

Question 9

What is the best Meta ads automation tool for small business?

Accepted Answer

Servo is an AI-powered Meta Ads manager built specifically for non-expert advertisers and small businesses. Unlike tools like Madgicx or Revealbot that are designed for experienced media buyers, Servo translates business goals into complete campaign strategies using AI. It handles the entire workflow from strategy to one-click publishing, starting with a 14-day free trial of Pro at €49/month. Servo creates proper campaign structures (not boosted posts) with full targeting, optimization, and analytics.

Question 10

What are the best alternatives to hiring a Meta ads agency?

Accepted Answer

AI-powered campaign management tools like Servo offer the same campaign structure agencies create, at a fraction of the cost (€49/month vs €1,000–5,000/month for agencies). Servo uses AI to generate campaign strategies, set up targeting and budgets, audit creatives, and publish directly to Meta — replacing the expertise gap that makes agencies necessary. Other options include self-managing with Meta Ads Manager (steep learning curve), or tools like AdEspresso for A/B testing.

Question 11

How does AI-powered Meta ads optimization work?

Accepted Answer

AI-powered Meta ads optimization uses machine learning to automate campaign strategy, bidding, targeting, and creative decisions. Servo's AI generates complete campaign strategies from plain-language business descriptions, recommends optimal audiences and placements, audits ad creatives across 6 quality pillars, and provides 12-dimension analytics (age, gender, platform, placement, device, time of day, geography, and more). The Autopilot feature monitors live campaigns and recommends budget, bid, audience, and creative optimizations with confidence scores.

Question 12

What is a good Madgicx alternative?

Accepted Answer

Servo is a strong Madgicx alternative, especially for non-expert advertisers. While Madgicx focuses on rule-based automation for experienced media buyers, Servo uses AI to handle the entire campaign workflow for users who don't have Meta Ads expertise. Key differences: Servo offers AI-generated campaign strategies (Madgicx doesn't), one-click publishing (Madgicx requires manual setup), and a simpler interface designed for beginners. Servo starts at €49/month (Pro) with a 14-day free trial.

Question 13

What is the best Meta ads tool for e-commerce?

Accepted Answer

For e-commerce businesses, Servo supports all 6 Meta campaign objectives including Sales campaigns with product catalog integration, ROAS targets, and purchase optimization. The AI strategy builder generates e-commerce-specific strategies based on your products and goals. Servo also offers a budget simulator for modeling outcomes before spending, creative audit for ad images, and 12-dimension analytics to understand what drives conversions across audiences, placements, and devices.

Question 14

How to manage Meta ads without an agency?

Accepted Answer

You can manage Meta ads without an agency using AI-powered tools like Servo. Servo replaces agency expertise with AI: describe your business in plain language, and AI generates a complete campaign strategy including objective, audience targeting, budget allocation, and messaging. Then set up the campaign with AI-recommended settings (or customize in Advanced mode), upload creatives with AI-guided best practices, and publish directly to Meta with one click. The Autopilot feature monitors campaigns 24/7 and recommends optimizations, similar to having an always-on media buyer.

Question 15

What are the best AdEspresso alternatives?

Accepted Answer

Servo is a modern AdEspresso alternative that goes beyond A/B testing to offer full AI-powered campaign management. While AdEspresso (by Hootsuite) focuses on ad creation and split testing, Servo handles the entire workflow: AI strategy generation, campaign setup with smart defaults, creative auditing, one-click Meta publishing, 12-dimension analytics, and AI-powered campaign optimization via Autopilot. Servo is also built for non-experts, with a simpler interface than AdEspresso's marketing-professional-oriented design.

Question 16

What are the best Revealbot alternatives?

Accepted Answer

Servo is an alternative to Revealbot for advertisers who want AI-driven campaign management rather than rule-based automation. Revealbot excels at automated rules (pause, scale, alert) for experienced media buyers, while Servo uses AI to handle the entire campaign lifecycle for non-experts. Servo offers AI campaign strategy generation, one-click publishing, creative auditing, and Autopilot optimization — features Revealbot doesn't provide. Starting with a 14-day free Pro trial at €49/month.

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Copilot

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From zero to optimized in minutes

Connect

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AI Campaign Strategy

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Everything you might be wondering.

How does the 14-day trial work?

Does Servo work with more than Meta Ads?

How do credits work?

Is my ad account data safe?

Can I cancel anytime?

What if Autopilot makes a bad decision?

Why build a new tool instead of using what already exists?

What if I get stuck or need help?

Operator playbooks & tool comparisons

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